home page link. - COMPLETE
To navigate between both pages there is a menu bar at the top of the page that can take you to the other pages.
Description of my audio visual:
Celebrity guest: Leah Buwu shows what is in her Marc Jacobs tote bag.
Friday, January 7, 2022
07 Planning Production
INITIAL IDEAS- FRONT COVE
- name: 'parler central' which is French for 'talk central'
- elements of beauty, fashion, sport, life tips
- include both genders and ethnicities ( main model on front with stories relating to others)
- have a main picture and multiple headlines around/next to
- add website and barcode
- make it easy to read (not too busy) but still eye-catching
- make fonts/colours/borders etc. compliment each other
- make it colourful with few colours
- won't add any news or politics to avoid criticism and controversy
- add 'volume' or 'issue'
mock up:
]
INITIAL IDEAS- CONTENTS PAGE
- have some pictures/designs relating to stories
- have various topics of stories
- same/ alike colours as front cover
- have subtitles and categories for different stories to break them up
- add what is on the front cover
- include address and email address
mock up:
08 Planning Website
Mock up 1- Home page:
Mock up 2- Home page:
Mock up 1- Fashion and celebrity page:
Mock up 2- Fashion and celebrity page:
06 Audience Website
CONTINUING FOCUS GROUP QUESTIONS:
would you keep appreciate the same style on a website that is on the same companies magazine?
- yes
- yes it looks more professional
- yes definitely
- there could be some subtle changes but overall the same aesthetic
- yes
what adverts would you expect/like to see on a lifestyle magazine/website?
- clothes
- beauty items or clothes
- clothes
- welfare
- clothes
what aspects would you expect in a lifestyle magazine website?
- videos or relating clips of what the articles/ headlines are about
- lots of different stories and categories
- easy to read and access stories with simplistic styles
- a subscription for products
- stories relating to age group
05 Audience Production
I chose 3 girls ( 16, 19, 23) and 2 boys (17, 19) as my focus group, I asked them questions to deepen my understanding of what a target audience want.
what part of a lifestyle magazine would you want to read the most?
- fashion and clothes trends
- trends and life tips
- a mens section
- gossip
- clothing
- yes probably
- yes
- not really if the cover was interesting already
- yes especially if its someone I know (celebrity)
- yes
what kind of colours would attract you to read/look at a magazine?
- bright colours
- neutrals (white/cream/grey)
- bright colours
- natural colours that are easy to look at
- neon on white background
02 Statement of Intent
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
My brief is to create two front covers and the contents pages of a new lifestyle/fashion magazine that is called Parler Central. Parler Central magazine and website will have a demographic of predominately women between the ages of 16 to 25; this is decided through my research concluding that the gender and age range most likely to read a lifestyle/fashion magazine falls within these. In order to attract this demographic I will be using models within this age range as models and story images, ensuring to represent different genders, ethnicities etc. with only soft news/stories which reflect the demographics usual values. The miss en scene within my magazines and websites will include similar codes and conventions in order to establish brand identity while having noticeable differences between each volume to keep engagement. The codes and conventions included in these types of magazines and websites which I will be incorporating into mine are: attractive and intreuiging colour schemes, representations of predominantly females but ensuring to include males, wide variety of different topics such as fashion, travel, wellbeing, celebrity etc., relatable cover lines and direct mode of address.
the website will include multiple headlines naming each category with eye catching titles and images, these will have attractive categories that will interest readers of this demographic such as fashion, plus size fashion, mens fashion, wellbeing, travel, art and more- giving readers a wide range to read from in the event that there is a category not of interest to them. the name of the company will be at the top of the page as the masthead and there will be multiple ways to get to know more about the company through a 'get to know us' page and also a subscribe and messages section for readers to post comments. there will be multiple advertisements throughout the website that will likely be of interest to the demographic such as popular clothing brands, student discounts and helplines. the celebrity page will include a written piece from a celebrity talking about trends and sensitive topics such as body image and the dangers of social media- ensuring awareness is spread to this age range so the users are safe, along with pictures and a fun and interesting Q and A. the audio visual element will include the celebrity answering on 'whats in my bag'? this can promote certain products and gain interest for readers, allowing them to know what's on trend and what celebrities use. there will be social media hyperlinks on the side of the page to have a wider platform for posting, interacting and more as social media is extremely common within ages 16-25 as around 94% of them have a social media page.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?
To encourage my audience to go and read my website after reading the magazine, I will use QR codes and direct mode of address on both the front covers and contents page, including having writing that says ' go to the website for more' 'scan this QR code to see more!' therefore I will be making my magazine company digitally convergent (along with the use of social media)
01 Coursework Brief
. Brief 3: Magazines and online
Requirements of the brief:
You work for an independent media production company. You have been given the task of producing one front cover and the contents page(s) of the first two editions of a new lifestyle magazine that is being launched by Hearst and two pages for the working website for the magazine. Contents pages can be either single or double page spread. The webpages must promote the new magazine to its target audience and enable fans to interact with the content.
Summary of brief requirements:
• Statement of Intent (approx. 500 words).1
• Lifestyle magazine covers and contents pages: Two or three pages for each of the first two editions (based on choice of single or double page spread).
• Magazine distribution method: Content must be suitable for retail distribution.
• Number of webpages: One homepage and one linked page.
• Cross-media production target audience: A primarily 16–25-year-old middle market aspirational audience. There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included The production of the magazine covers and contents pages must include (as a minimum):
• At least four different main images using original photography across the magazine covers and contents pages. • Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout).
• Written text including elements such as the masthead, main coverline, selling lines, headlines, captions, subtitles and copy.
• Barcode, date, edition and price information on each front cover.
• A different use of mise-en-scène for each cover.
• Representation of at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).
• A call to action pointing readers to the online website. The production of the webpages must include (as a minimum):
• Original audio or audio-visual content appropriate to the online website.
• A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the magazine.
• Appropriate conventions of website design, including an original title and logo and a menu bar.
• Text introducing the main features of the magazine.
• Working links from the homepage to the other page.
• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.
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