I chose 3 girls ( 16, 19, 23) and 2 boys (17, 19) as my focus group, I asked them questions to deepen my understanding of what a target audience want.
what part of a lifestyle magazine would you want to read the most?
- fashion and clothes trends
- trends and life tips
- a mens section
- gossip
- clothing
- yes probably
- yes
- not really if the cover was interesting already
- yes especially if its someone I know (celebrity)
- yes
what kind of colours would attract you to read/look at a magazine?
- bright colours
- neutrals (white/cream/grey)
- bright colours
- natural colours that are easy to look at
- neon on white background
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